When you run your own business, you often have to become a social media guru, too. That might seem a bit scary if social media platforms aren’t your comfort zone. But panic not, here are some quick and easy social media ideas you can use when you’re feeling overwhelmed or stuck with content.

Why is social media so important for freelancers and small business owners?

Social media platforms offer huge benefits for freelancers and small businesses. Platforms like Instagram, Facebook, and Linkedin can be a great way to connect with your ideal audiences for free marketing and lead generation while building your brand identity.

Quick tips for creating content when you feel overwhelmed

Before we go through some handy social media ideas you can apply to your own content, here are some tips to make the process as stress-free as possible.

Don’t overthink it: It’s easy to get bogged down with the details. But remember, your customers want to see human content, so if an image isn’t quite central on the carousel or the music doesn’t fully sync up with your reel footage to the beat, don’t worry.
Know your audience: As with any marketing, you need to know who you’re talking to. Have a clear idea of your ideal client or customer so you can tailor your messaging to them and create content that will reach them on an emotional level.
Balance sales posts with get-to-know-you content: The beauty of social media is that customers get to know the humans behind the business. While it’s great to have plenty of promotional content, consider sharing content about you and your life.

Incorporating details such as why you started the business and what you get up to outside of work can help build trust and rapport with your audience.
Stick with one idea per post: Trying to cram too much into a single post can lead to a high skip rate. Aim for one core idea for each post, whether it’s showcasing a new product, talking about an upcoming event, or showing some behind-the-scenes insights.

Break through your creative block with these social media ideas

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If you’re stuck with content and want some ideas you can try right away, here’s some inspiration to get the creativity flowing. These social media prompts are perfect for when you want to post right away, but they can also be woven into a content calendar.

1. Repurpose a post

The best cheat code for social media? Repurpose an existing post! It could be a post that got plenty of engagement, or you could reformat content that didn’t get as much traction as you’d hoped.

If you have a carousel post on Instagram, for example, you could adapt it into a reel. Use some B-roll footage and add your slide copy as text overlay. Alternatively, keep it super simple with a talk-to-camera reel, going through each of your points.

2. Repurpose a blog

Sticking with the repurposing theme, you can also use content from your other platforms. Blogs are the perfect starting point for social media posts (and you can often get more than one piece of social content from them!)

Take one of your blogs and extract the key points from it. Add one key point to each slide of a carousel, write a caption, and you’re good to go!

3. Share a review or testimonial

Client or customer testimonials are another quick win when you’re stuck with content. Copy the quote and create a static post, reel, or story. This is ideal for building trust with prospective customers.

4. A day in the life

Don’t underestimate how much your audience wants to see what you get up to! No matter what industry you’re in, take some photos or videos throughout the day and create a montage or sequence for some behind-the-scenes magic.

5. Mythbusting

If you want to build brand authority, mythbusting is a strong content option. Choose a common myth or misconception in your field, and give your view on it.

This helps position you as an expert, and can be presented in whatever format you’re comfortable with. You could post a photo of yourself with a caption explanation, a talking head video, or a carousel to guide your audience through.

Expert support from a social media assistant for small businesses

When you’re feeling stuck with content, it’s natural to shy away from it. But the more you post, the more comfortable and confident you will get. Hopefully, these social media ideas for freelancers and small businesses will spark some inspiration, so you can get posting.

If you’re looking for longer-term guidance, then Bizzybee aka Erin is here to support you.

From identifying content pillars for your social media strategy to creating graphics and scheduling your posts, she can help you build your brand’s social media following without the burnout.
📸 With Passion and Purpose

Get in touch to learn more and if you want more tips on building a strong social media presence as a freelancer or small business owner, check out the Bizzybee blog!

Social Media Content Ideas for When You’re Stuck in a Rut