The importance of being unique: how to stand out in a crowded freelancer market
Whether you’re a freelancer, solo entrepreneur, or small business owner, working in any creative field is tough. One of the biggest challenges is standing out so you must show potential customers and clients why they should choose you over your competitors.
Your business is unique, but how can you show that and differentiate yourself from others offering similar products or services?
Define your USP
“USP” (unique selling proposition) may seem very corporate, but it’s used in every industry. Before you start marketing to others, make sure you have a clear understanding of your strengths, skills, and expertise that will set you apart.
Perhaps you pride yourself on offering speedy turnaround times for designs or hand-make your products. Once you’ve identified your USP, you communicate it through your branding, marketing materials, and client interactions.
Be honest and authentic
If you’re unsure where to begin when defining your USP, consider why you started your business and how it shows people your beliefs and aims.
Regardless of your niche, authenticity and honesty are the best ways to attract clients and customers who resonate with your approach and aesthetic. Trying to imitate other businesses in the same field can be time-consuming and exhausting. Instead, put your effort into cultivating your creative voice.
Create a brand identity as a freelancer
Once you have your USP decided on, you can use your authentic voice to create a strong brand identity, as I did with bizzybee Virtual Assistant.
From the tone of voice to logos and other design elements, let your business values shine through all your marketing and outreach.
A strong brand identity will ensure that you will be seen and remembered by your customers and clients.
Network and collaborate
Getting your name out there can seem scary and a little overwhelming, but if you're a solo entrepreneur or a freelancer, it’s important for growing your business and building connections. It helps you attract the right clients, showcase your skills, and position yourself as an expert in your field. Having a strong personal brand, will create opportunities for collaboration and increase your visibility.
The more people you meet, the more people you have to potentially advocate for you. While standing out is important, embracing a sense of community should also be one of your aims.
Focus on customer service
Great customer service can go a long way. A friendly attitude and going the extra mile for a client or customer can turn even that simple offering into something special.
Happy clients are more likely to return and spread the word, helping your business grow. If you're freelancing or you are part of a small team, staying on top of customer communication is incredibly important.
Utilise your social proof
Another powerful way to stand out and build credibility is by using your social proof. This can be testimonials, reviews, case studies, or even showcasing the results you’ve achieved for past clients. Social proof can reassure potential clients that others have had a positive experience with your services, making them more likely to choose you.
Make it a habit to request testimonials from satisfied clients, and don’t be afraid to share those on your website, social media, and your marketing materials. A genuine recommendation from someone who has worked with you can go a long way.
So in this competitive world of ours, standing out requires your intention, your authenticity, and your commitment to showcasing the unique value you bring to the table.
So the question is are you making sure that you are standing out?
VA services from Bizzybee
There’s no denying that standing out in a crowded market takes a lot of work. But once you get your name out there and showcase what you can do, the rewards will speak for themselves. And a little support can help you get there.
Erin at Bizzybee can offer a range of Virtual Assistance services. Get in touch
