In today’s digital world, social media is a crucial marketing tool for a broad range of businesses — particularly those in creative industries. Whether you’re a creative entrepreneur working solo or you manage a team, social media platforms like Instagram, Facebook, and TikTok can do wonders for boosting your online presence. But knowing where to start can be daunting.
Here are some strategies, hints, and tips to get your social media marketing off the ground.
Post engaging content on a regular basis
Have you heard the phrase ‘content is king’? No matter what industry you’re in, this is key to remember. The more high-quality content you put out there, the more views and engagement you’ll likely see.
However, it’s vital to choose the right platforms and content formats for your creative business. Do you offer products that look great on an Instagram page? Will TikTok video content work best for your output? You must think about the platforms your target audience is likely to use, as that is who you need to see you.
Content creation can be time-consuming, especially for solo creative entrepreneurs. But if you spend a few hours coming up with engaging posts, you can spread them out over a few days, weeks, or even months.
If you need a hand with creating content, you could always seek the help of a virtual assistant.
Erin at Bizzybee can help you develop a bespoke content calendar and schedule your posts in advance.
Be strategic with your hashtags
Hashtags are great — when used properly. Like SEO keywords, hashtags help platforms like Instagram work out what your content is about and make sure your posts reach the right people.
It’s important to find fitting words and phrases that will resonate with your audience — don’t add irrelevant terms for the sake of it.
It’s also wise to look at the search volumes. Hashtags with high volumes can seem tempting, but if all the terms you use have volumes in the thousands or millions, your posts could get lost in the sea of competition. Likewise, hashtags that are too niche won’t get a great deal of traffic either! It’s all about striking the right balance.
Do some research and come up with a list of hashtags to try, then see which ones yield the best results.
Engage with your audience
Posting regular content with relevant hashtags is a brilliant step. But it’s also vital for your social media strategy to include some dialogue to ensure your customer service is tip-top. Here are a few ways you can engage with your audience to build stronger relationships across platforms like Instagram, Facebook, and Twitter:
Like and reply to comments
Set up competitions and giveaways
Follow customers and other relevant business accounts
Consider paid advertising to boost traffic
Organic traffic (be it on your social media pages or website) is fantastic. But if you’re finding that your posts are getting little engagement, it could be worth trying some paid ads to bump your content up so more people see it. I would recommend talking to paid advertising specialist as it can be a complicated route to go.
It isn’t a long-term answer but you can incorporate it alongside your other social media strategies to cover all bases and increase your creative business page’s following.
Raise your online entrepreneur profile with social media support
Whether you need a hand launching social media pages for your creative business or you’re unsure how to develop a consistent content strategy, a virtual assistant can help.
Erin at Bizzybee has worked with a host of creative businesses and entrepreneurs, coming up with fun and engaging social media strategies to help improve their digital presence.
For more information, feel free to get in touch and have a chat today.