5 ways to market your creative business effectively
Marketing is important to the success of any creative business. The right marketing strategy can help you reach your target audience and increase sales.
When I started my VA business, I didn’t fully grasp how much time and effort goes into effective marketing. Honestly, I wasted a fair bit of time focusing on the wrong things. However, through trial and error, I discovered the most effective ways to market my business. Here are the top five that worked for me:
Utilise Social Media
Social media platforms are brilliant for reaching a large audience. Set up a business account on platforms like Facebook, Instagram, and Twitter, and share your work, promotions, and updates regularly. You can grow organically or invest in paid ads—both can be effective depending on your goals.
2. Networking
Networking is all about building genuine relationships that can lead to new opportunities. Attend events, join local creative communities, and engage with others in your industry.
This has been powerful for my business, helping me connect with potential clients and collaborators.
3. Collaborate with Other Businesses
Collaborating can expand your reach by introducing your business and yourself to new audiences. For instance, when you promote a joint venture on social media, tagging your collaborator allows their followers to discover you, too.
Over the years, I’ve partnered with other businesses by giving talks, sharing their work, and hosting a weekly clubhouse networking room. (Many moons ago).
4. Invest in Content Marketing
Content marketing involves creating and sharing valuable and consistent content to attract and retain your audience. You can create social media posts, blog posts, videos, podcasts, and infographics to showcase your work and expertise. You can use your content as a portfolio to showcase your expertise. The better your content, the more people will recognise your knowledge and skills.
5. Leverage Email Marketing
Email marketing offers a personal way to stay connected with your audience. Through newsletters, promotions, and updates, you can keep your subscribers engaged while tracking the success of your campaigns.
Most importantly, don't limit yourself and don’t be afraid to try new marketing strategies. See what works best for your business.
Remember, effective marketing is all about understanding your audience and delivering value to them.
If you’re looking for support in making that to-do list more manageable, why not consider hiring a virtual assistant to help with admin, organisation or digital marketing? An experienced VA like Erin can tie up any loose ends and take on the tasks you can’t manage so you have more capacity to focus on growing your business — and setting those all-important freelance rates.
Take a look at the Bizzybee services list and feel free to contact Erin for more information.
