Social Media Marketing Strategies for the Creative Freelancer

11 Sept

Social media has become an important marketing tool for a wide range of businesses, particularly those in creative industries.

Whether you’re a creative freelancer, a small business or an entrepreneur, social media platforms like Instagram, Linkedin, Pinterest, Facebook and TikTok can do wonders for boosting your online presence. But knowing where to start can be a little daunting.

Here are some strategies, hints, and tips to get your social media marketing off the ground.

Post engaging content on a regular basis

Have you heard the phrase ‘content is king’?
No matter what industry you’re in, this is key to remember. The more high-quality content you put out there, the more views and engagement you’ll likely see.
However, choosing the right platforms and content formats for your creative business is imperative. Do you offer products that look great on an Instagram page? Will TikTok video content work best for what you have created?

You must think about the platforms your target audience is likely to use, as they are those who need to see you. Not people that will have no interest in what you are offering.

We all know content creation can be time-consuming, but if you spend a few hours creating engaging posts, you can spread them out over a few days, weeks, or even months.

If you need help creating content, you can always look for a virtual assistant.

Engage with your audience

Posting regular content is a brilliant step. It would be best to have your social media strategy include some time to chat with your audience; this will make sure your customer service is tip-top. Customer service covers a lot of ground, but you can use things like:

Like and reply to comments
Set up competitions and giveaways
Follow customers and other relevant business accounts

Consider paid advertising to boost traffic

Organic traffic (be it on your social media pages or your website) is fantastic. But if you’re finding that your posts are getting little engagement, it could be worth trying some paid ads to boost your content so more people see it. I recommend talking to a paid advertising specialist, as it can be a complicated route to take and you don't want to be throwing money away.

It isn’t a long-term answer, but you can incorporate it alongside your other social media strategies to cover all bases and increase your creative business visibility and conversions.