What a Bit of
Virtual Assistance
Did for This Ethical Jeweller
Background
Rosie Parsons runs Elouise Makes, a one-woman ethical jewellery business creating animal-inspired pieces that don’t cost the earth. She's a creative force of nature with a brain full of brilliant ideas and hands that make beautiful things just not spreadsheets.
As a dyslexic creative running the whole show solo, she found herself constantly pulled in ten directions. Admin, emails, orders, ideas—it all felt a bit much. She told me:
“I was finding it really difficult to keep on top of my admin tasks. (I'm dyslexic, have lots of ideas and find organisation very difficult).”
Problems
Rosie wasn’t short on creativity—far from it. But when it came to admin, organising, or just staying on task, things would quickly snowball.
“I was getting easily overwhelmed and lacked the ability to focus on tasks.”
She’d already tried a bunch of support options—therapy, coaching, even a professional organiser. But what she really needed was someone who could meet her where she was, not try to shove her into a system that didn’t fit. Someone who understood the creative chaos and could quietly help make sense of it.
What I Did
When Rosie found me on Instagram, she liked that I worked with creative businesses (and, in her words:
“You have a friendly face!” 😊”
From our first meeting, she said:
“I immediately felt connected to you… I felt that you would understand my neurodivergent needs without me having to explain myself too much – and that was such a relief.”
I became her thinking partner. We met regularly, tackling the admin gremlins bit by bit:
– Prioritising what actually needed doing (not just what felt urgent)
– Setting up simple systems that worked with her brain, not against it
– Staying focused during sessions—and gently steering her back when needed (her words, not mine 😅):
“I'm impressed by your ability to focus on the task in hand – and direct me back to it too when my brain decides to go elsewhere.”
No dramatic overhaul. Just consistent, calm, and kind support.
The Outcome
With regular support, the fog started to lift. Things didn’t feel quite so huge or impossible anymore.
“I feel less lost and overwhelmed with your support. I would really struggle without you now!”
She started making progress on the things she’d been avoiding. Procrastination eased. Tasks got ticked off.
“I'm more focused in my tasks after our sessions together and procrastinate less.”
And my favourite bit?
“I've actually found organising fun sometimes – but only when you're supporting me through it!” 😄
Most importantly, she felt more space in her head:
“Like I had more space in my head to think!”
Lets Wrap-Up
Helping Rosie wasn’t about fancy systems or forcing productivity. It was about making space for her to do what she does best—and giving her the support to deal with the bits that usually trip her up.
Sometimes we just need someone to sit with us and say: “Let’s do it together.”
Top Tip
Whether it’s a Trello board, a notebook, or a whiteboard stuck to the fridge—have one dedicated place where all your ideas, tasks, and “don’t forgets” live. No order, no pressure. Just get them out of your head and into one safe spot. Then, when you're ready (or with someone like me 😉), you can sort through it together and turn it into an actual to-do list.
For neurodivergent brains especially, this helps stop the swirl and gives you space to think without losing the good stuff.