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  • Tansy Dando

How spending money can make you money: outsourcing


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There's no denying it: running a small business can be hard work. From keeping track of inventory to handling customer service, there's always something to do. But what if there was an easy way to take some of the burdens off your shoulders? Outsourcing might just be the answer!


It may seem counterintuitive, but spending a bit of money to hire some help can actually save you money in the long run — not to mention saving you a lot of time and hassle. Here’s how outsourcing can give your creative business the growth it deserves.


Outsourcing: how it can boost your small business’s revenue

Whether you’re a one-person company or you have a close-knit team, outsourcing might be more accessible than you might think. After all, the term ‘outsourcing’ may conjure images of large corporations sending work overseas to take advantage of cheaper labour costs. But outsourcing isn’t just for the big guys! It can be much closer to home — and perfect for small creative businesses, too.


By finding someone who can help with tasks that are outside of your area of expertise — or you simply don’t have time for — you can save time and increase your business revenue. From emails and admin to logo design, there are plenty of areas to consider outsourcing.


You can focus on revenue-generating activities.


Tasks like admin, social media scheduling, and competitor research are all vital and valid parts of a business. But they don’t always directly increase revenue. By delegating these jobs to a virtual assistant, you can focus more on the areas of your business that will have a big impact on sales, whether that’s networking, focusing on customer service, or perfecting your latest product.


In turn, this will help you scale your business more quickly and effectively.


Delegating to experts in the area can improve your business’s quality.


What’s more, outsourcing is a great way to benefit from other people’s talent! While it can be tempting to try and do everything yourself, the DIY approach may lead to lower standards. After all, none of us can be experts in all areas of business, and there’s no shame in seeking a bit of help.


By hiring professionals who specialise in a certain area — blogging or web design, for example — you can boost your company’s overall quality. It may cost more initially, but it will save you time and stress and lead to higher revenue down the line.


Reduced overheads


Every small business is different, and your overheads may vary greatly to companies of a similar size. However, as a general rule of thumb, outsourcing certain tasks can reduce your bills in the long run — particularly when you opt for virtual support.


A virtual assistant, for example, can help you with a vast array of tasks, from organising your diary and creating social media graphics to arranging delivery of your products to buyers — all from their very own homes. This means no extra office space for you to pay for, for a start. You just pay for the support you get!


Outsource your tasks to a virtual assistant!


The key to outsourcing effectively is to know when to delegate and when to keep things in-house. If your to-do list is growing out of control or you don’t feel confident in your ability to carry out a certain task, you might want to consider hiring an external expert to help.

Doing so is sure to be a worthwhile investment that will keep creative burnout at bay and allow you to scale your business.


If you’re looking for support in managing your day-to-day jobs, building your social media presence, or handling emails and correspondence, get in touch with Erin at Bizzybee. As an experienced virtual assistant, she can help you focus on the areas that matter most to you and your business.


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